Artificial intelligence can be useful in many areas. What about business-to-business? Are AI-based technologies already being used here or is it more of a dream of the future?
📌 In fact, just 6% of companies are currently using artificial intelligence. There are various areas of application in process automation, also in the area of services - for example with chatbots.
📌 On the other hand, around 85% of companies see AI as a strategic measure that can provide a competitive advantage in the future. This raises the question of whether there is a lack of experts for implementation or the willingness to invest.
📌 In the field of marketing, 80% of executives even see AI as the driver of a revolution. Machine learning in particular can be used to develop modern concepts for customer loyalty and to implement them automatically.
👉 So there is a big discrepancy between the opinion on the usefulness of artificial intelligence and the willingness to actively integrate it into business processes.
Do you think artificial intelligence would give you a competitive advantage?